It is difficult for me to have sympathy for anyone who pays full price for a product just prior to the Steam Summer sale. The Winter sale is pretty impactful, but the Summer Sale gets so extensive it is bound to hit some target you care about. This time, I broke down and did the package for Ashes.
Also, this is not the first time I have seen Stardock pilloried for Steam's decisions. I still don't understand why people can't tell the difference. Sometimes it feels like a deliberate decision not to understand., not if it gets in the way of a good complaint/rant and demand for refund I wish I could assign a different motive, but I don't know what it would be.