So it seems Ubisoft has been listening...
... even if it is only to a degree. It's ridiculous DRM scheme of requiring a constant internet connection for it's games seems to be on the way out. Both Assassins Creed II and Splinter Cell Conviction have had the constant authentication requirement toned down; you still need a connection when starting the game so the DRM is still a hinderance, however it's a step in the right direction.
As I've said in the past, a one time 'activation' is perfectly acceptable to me. Requiring an internet connection be maintained for single player, however, is still unacceptable. At least when Ubisoft's server farts, players won't lose all of their progress.