DoW II: Free content for paying customers, no *stupid* DRM
More studios getting it!
http://www.strategyinformer.com/pc/warhammer40000dawnofwarii/interview.htm
Strategy Informer: Now this is a standard question that we always ask, but what do you have lined up in terms of expansion packs and DLC?
Jonny Ebbert: We have a lot of seriously exciting plans for DLC. We really want to give our players a top-notch online experience and we want to reward our players for playing our game. We want to give out steady doses of free downloadable content because we believe in rewarding people who buy the game and the reason we don’t like DRM solutions is because they punish the innocent and they have to jump through all these hoops. We don’t want to do that so we’re going with the approach that Valve pioneered to just reward the people who actually bought the game with cool stuff. Free downloadable, regularly accessible stuff that enhances the game and then that’s an incentive for the people who didn’t buy the game to buy it. So we’ve got a really bold, robust strategy for that and we’re going to be revealing more details in about a month, but I think players are going to like it. And everybody wins you know? The people who paid for the game don’t have to go through any fuss and they’re constantly getting new stuff, which keeps the game fresh.
(Don't forget about Stardock
)
Anyway, I really support this approach. Encourage people to buy your game with free updates. Digital distribution is really cool because people who read about all these free updates can go and buy the game within a few minutes. With unlimited inventory and zero reliance on retail shelf space, devs can keep their games alive for many years (see GalCiv2). Hooray for our digital distribution overlords!