and then the pop-up might even save me a couple of clicks.
Let me describe how i outfit a new unit:
I craft an item. On this moment i get the popup in which you can select the designated wearer. If i would select a hero/unit this would require me to make multiple clicks - in which i don't see the difference between two (or more) identical units - and then click the confirmation button, or i directly click on the confirmation button - which costs me just one mouse click.
The next item - after the crafting, again the choice between multiple mouse clicks or a single one. And so on, and so on, until all the items for the new unit/hero has been crafted.
It is far more efficient to craft multiple items (followed by a single mouse click) and then go to the right unit/hero (where you can see his equipped items) where equipping the right items is just one click per item.
The actual existence of the crafting placement popup is a false user facilitator control. False facilitator because it gives the illusion(1) of control over the placement of item to the player while in reality it diminishes the information representation(2) of useful information. This means that the player either has to rely on his memory or keep flipping back and forth between the unit/hero detail window and the crafting window (lots of clicks and time). Therefor the popup is both a hindrance in efficiency (as in the number of mouse clicks) as it is in clarity (as it hides useful/needed information).
So either lets get rid of the popup; or make the popup show the equipped items on the selected unit/hero and default to the unit/hero on which the last crafted item was placed instead of going back to 'none' after every item crafted.
My vote: Get rid of the popup.
(1) the illusion of control is in this case that because of the popup the player thinks 'i can now equip this newly made item on the right unit/hero. And then immediately craft the next item.'.
(2) the actual items already in use by the selected unit/hero are not visible, which information is key to the decision on whom the newly crafted item must be equipped.