Avoid relying on build orders. This game completely depends on what you need. Every map is different and you cannot always play the same way.
i.e. If you always do a magic build you are going to hurt if there is no decent essence cities.
Here is a few early game strategies.
However, generally I build a cleric or the tower first. Most of the time I build the cleric. Once you build that you just need 1 fame point from clearing a camp to get your first hero.
HERO AND UNITS
Separate them for 10 turns or so to explore then gather then up and build scouts. You want to find early goodies and your second city location as soon as possible. Avoid early combat. Generally avoid anything too big until you have an army. Weak or Medium difficulty (stick to weak if you can though)
TAXES
SET TO NONE! Don't raise taxes unless you have to. You can get by for a long time.
RESEARCH
This is not the exact order.
Research first 3 techs then trade for the civilization tree.
In the magic tree research the ability to make shrines.
In the warfare tree get leather armor.
Then research whatever.
UNITS
Full Leather Club Men as soon as you can. Just need a few. Early on build enough units to SURVIVE. Focus on your economy.
Research Civics first unless you have oppression. The bell tower is best production building unless you can build on clay pit. Once you can't get the full benefit of a Bell Tower then the other options are better.
Early on build up your production abilities. No pioneers until your first town is level 2. Then toss in a pioneer as soon as they become avail until your unrest is getting out of hand (try to st ay below 20% unrest the early game)
SPELLS
Buff your cities.
Buff your units.
Don't waste mana on nukes. Until you have some shard shrines the buffs and debuffs are better than nukes.
CITIES
Balance towns, conclaves and fortresses. Generally I make a set of each before adding more of one type.
Need gildar - towns
Need units - fortress (2 or 3 essence cities)
Need research - conclave (1 essence at least, use your high essence cities for fortress first though)