I'd like to see an incentive to keep governors with an army (apart from levelling them) in a role not already covered by one of the other paths (parking a governor in a settlement just doesn't seem like interesting/fun gameplay to me). The most obvious role would be to provide economic benefits such as
Paymaster: No upkeep for units in the governors army
Salvager: Gain resources from defeated units (such as metal, horses, crystals etc.)
Extra spoils: Increase amount of gildar earned when winning a battle by 50/100%
Looter: Receive gildar when capturing (or razing) an enemy settlement, e.g. based on its level
Pillager: Receive gildar or resources when destroying an enemy resource improvement (mana from altars, horses from ranches, gildar from gold mines etc.)
Some other abilities that might fit the governor role:
Quartermaster: +1 to the movement of all units in the governor's army
Banker: Earn 1% interest on gildar in treasury each season
Pioneer: Can build an outpost for 50 gildar
Road builder: Can build roads (already in the game but not sure if governors get a chance to pick it up)
Cook/healer: +1 health regeneration per season (already available to henchmen/warriors but seems to fit the governor too)