Ok narrow the scope:
My argument is simple.
LucasArts just spent millions on a game that is charging you monthly.
They didn't spend those millions on a one time purchase Star Wars game.
I glad Skyrim is doing so well, it flies in the face of MMO's.
Ok. Here's a "narrow scope" for you.
Like many other fools, I purchased BF3 when it was released. I (and much of the community) barely played the game for 2 months because so many things are glitchy/broken and so many other things will never get patched (including keeping up with the anti-cheat protection to name one). That equals more than $25 / month. Oh and don't say that I now own the copy though and can play it whenever because without a thriving community it means balls that I have a copy of the game if I can't find anyone to play with (Red Orchestra 2 anyone?!?).
With SWTOR I paid for the initial game (which also includes one month game-time) and have subsequently paid for another 2 additional months on top of that. Each additional month will cost another $15. The difference here is that the community will only grow as the game evolves. The devs (If they are smart RPG/MMO devs and Bioware are certainly experienced in the RPG world) will keep adding content and patching things into the game for those $15 / month whereas a single-purchase game such as BF3 appears to be on a continual (albeit expected) decline. Even SKyrim will not survive over the long-term without some form of paid-for expansion etc. So MMO's (done right) simply charge you for additional content and patch-pattern each month. Show me the problem with that?