YES.
We want people to buy it at retail.
Interesting. Doesn't Stardock make more profit through digital sales because there's no middle man taking his cut? But I guess you also need the exposure that comes from a retail presence.
On that note, Elemental is still sitting prominently on end-caps at my local Best Buy stores, so it's still getting high visibility. I think what Elemental really needs at this point are some "Second Look" articles on major websites to promote the release of v1.1.