And how is chess relevent?
Because it's possibly the finest turn-based strategy game ever created and gets along just fine with a square grid.
More to the point, a hexagonal grid is not inherently superior.
Hex's superiority lies with realistic equidistance movements and engagement. In most square based games you can always cover more ground by running diagonal in a square setup.
That's purely aesthetic. Units don't gain an advantage by moving diagonally.