Knowing Stardock, they are not going to spend huge amount of money on ads (and they probably should not, better to spent it creating new content) so, the marketing is probably their weakest point, being small company and concentrating on game instead, etc.
So I suggest to all of us, who inclined to support this game to make extra effort to advertise this game to friend, to forum bodies and so on. Just make a post, here or there, make the game KNOWN, because most of the potentlial players, who would be interesteed about this game, still do not know about it.
I am not saying do it immediately, one can wait until the actual game is released, but if we make an effort for some amount of time (not just around release) then I think EVERYONE will benefit from this.
The larger are the sales, the larger is the community, the more money Stardoc will have to continue the development of the game, and the more talent there will be for user mods.
Let's do it!