I'm sorry if my concern here is completely unfounded, and I don't think that Stardock very much cares how "big" Elemental gets but it seems like to me that Elemental has received very little coverage in mainstream gaming media, and even among the hardcore strategy fanbase, nobody seems to care. Maybe that's because of the 2 500lb Gorillas in the room (Civ 5 and SC2). I then listen to the podcast on modding from 3 moves ahead and not a mention of Elemental... It just seems that we're being shoved into a tiny corner of an already niche genre, and it's worrysome.
My main concern here is that there won't be a big enough mod community. I look at the Civ 5 community, not to mention Fallout 3 and Oblivion and some of the great mods that have come out of those communities and wonder whether the community will be big enough to get some really quality mod projects for Elemental. Look what happened to the Galciv mod community... it's still probably the best 4X space game out there and it just died. Even Swords of the Stars has a more active modding community.
PLEASE don't let the same thing happen to Elemental. I wish there was some more promotion going on because we're almost 2 weeks from release and outside of this forum there's simply very little excitement.