I would agree the game isn't getting as much attention as some big names such as Civ 5 and Starcraft 2, but it's getting enough. I think the obscurity is going to help Elemental in the long run. Tbh, I was worried early on, when people were expecting this to be the successor to Master of Magic, bc it was creating a scenario as storm mentioned above. A scenario where the game gets released and people start shouting "what the hell?" bc it isn't enough like MoM for them.
Especially with the modding tools that will be available with this game, it's going to be huge... Eventually. The game on release day won't stand a chance against the mods that will be available in 6 months. With independent artists, designers, and players creating new skins, races, units, improvements, etc. this game is going to get better and better, without stardock's help.
If anything, Stardock is just releasing a mediocre game in order for us to make it a classic. And I don't say that to sound rude, but I'll be the first to admit that this game doesn't come close to what I think it could have been. The idea is awesome, an rpg/strategy game mix, but I would have made a million different decisions in its development.
But see, what's amazing is that we all have a chance to make the game whatever we want it to be. The modding tools are all there, and even for us less than skilled designers we have tutorials being made by Frogboy himself to help us along. This is what makes Stardock so great, it isnt the advertising, the big name, the corporate bullshit. It's that at the heart, I think every person there is a gamer. Like we are. They understand that can't make a game that fits everyones needs. So they poured money into making it moddable.
This game is going to be a classic, but not for the game that goes to the shelves on day one. This games popularity will be based on the mod that makes it everything you thought it should be from the beginning. That DnD fans can go tell their friends they can play campaigns online now. That Lord of the Rings fanatics can play with the races on random maps. That those who want a Master of Magic remake can have that. And Elemental will be the starting point for all those. That's what will make it a classic.
So to be honest, if I were Stardock, I would plan to- after release- only concentrate on making the modding tools even more amazing and make the understanding of modding to the public be ever more simplified. I think Stardock knows this, but the players, the community, are the key to success for this game