I'll be getting both games, but I'll be getting and playing Elemental before I get Civ 5. I applaud the good sportsmanship that compels the frog to say that Firaxis is an ally and not a competitor. It's yet another reason why I love Stardock so much. However, through no fault of Stardock's, Firaxis has let me down before. Colonization was one of my favorite games, but their remake was entirely forgettable. The Railroad Tycoon series is one of my all-time favorites, and the one that launched Sid Meier's reputation, but when they pimped out Sid Meier's name for Railroads! and made the worst game ever out of it (maybe it wasn't quite as bad as Spore), I was sorely disappointed. It's only with great hesitation and extensive research that I give them any of my money ever again.
It's a sad fact of life that computer games are an entertainment art just like movies and music. And just like movies and music there are wonderful gems of creativity, depth and vision, that don't make much money, and there is cheesy garbage that appeals to the lowest common denominator and jumps off the shelves of Wal-Mart. I have always admired Stardock's pursuit of excellence and have done so with my wallet as well as my heart. That's all any of us can do encourage greatness and discourage mediocrity.