Steam is great unless they are fucking you over, which happens a bit too often. Steam is a great system run by monsters made of pure evil.
And on the other topic, the basic question is, "What kind of game would appeal to females?" And it was also answered several times even if no one seemed to notice. The kind of game that appeals to them is kind labeled casual.
And why you think women are a larger % of casual gamers? Maybe because most games that are done aren't appealing to them? Sex and age are a big deal when creating a game, and if women play far less games than men it's because they like different things. Same with old people. That's why you create specific games for those targets (hello Brain Training games) while if you want to target the young male demography you do Call of Duty.
Old people get brain training games, men get FPS games, women get bejewled. Or are the examples that keep getting tossed out totaly off base?
The other option that was pointed was the number of prostitues you could sleep with in certain games.
Neverwinter nights, had 2 or 3 prostitutes each with side-quests for males and the ability to sleep with them. If you played a female character, there was one male prostitute, 1 side quest and no ability to sleep with him.
Are you saying that if we increase the number of male prostitues in games, the game will be more apealling to females? That really says something about what you think is important that i am pretty sure you didn't want to say.
To me, it seems that there are 3 primary reasons why games are not made to cater to women, and will never be made to cater to women.
First, the vast majority of women simply don't care about this issue. We can barley get 50% vote out for a presidential election in USA, you think people are gonna be up in arms about women not being catered to in the video game industry? I don't see any boycotts forming.
Second, you still have yet to tell us just what a game that caters to women involves. An itemized list would be nice. The majority has no problem making such a list for any game they want. EX> elemental is going to be a 4x TBS fasntasy game(and awesome too). BAM, exact details. You want something to actually happen? Produce details. Not just things that are NOT what you want or vauge suggestions, but things that are what you want in a detailed manner that can actually be used.
Third, The major companies don't care. Nintendo, Sony, Microsoft, they care about the bottom line. And as long as reason 1 is true and widespread boycotts fail to materialize these major companies will continue to not care. PC gamers can't even get a console or dedicated servers out of infinity ward and those are exact requests.
My point is, your only evidence that there is a problem is that women tend to play more casual games then hardcore games and you have no solutions other then unworkable things like "cater to women" without telling us HOW to cater.
tl;dr - No proof of gender bias given and no solution given, thus no issue.