I just saw this thread and I just wanted to say thank you for sending me that survey, I like surveys and also I was waiting for exactly this opportunity to buy Elemental. I hadn't expected as much as 20% off though and with the current low value of the dollar I ended up getting the game for almost half of what a new game usually costs.
This reminds me, thank you for denominating the prices on Impulse in local currency, it makes everything very easy and familiar.
Also, giving out coupons like this is a brilliant marketing strategy. I mean, everyone really wants to use their coupon even if they didn't really plan to buy anything. Of course you already know this very well
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Thank you Stardock!