I'm sure we've all come across those confounding symbols of the modern workplace, those horrific sentences which turn the mind into cream cheese and stupefy everyone cursed with their presence. I speak, of course, of weasel words, the words of the modern bureaucracy and the marketplace. Consider this gem of marketing genius:
But when you have a complex customer service challenge or marketing campaign that needs expertise from several areas of your company, a great team can step up to the plate and come up with never could have been implemented - much less conjured - by one person alone.
-Entrepeneur.com
Inexplicable? Perhaps not. Unnecessary? Certainly.
But fret not, readers. For a new book has come onto the market which aims to sweep away the horrors of bureaucratese and apply a humorous and clear translation of all these terms - the ones in italics are all in the book. It's name is Watson's Dictionary of Weasel Words, Contemporary Cliches, Cant & Management Jargon, written by Don Watson, Knopp, 2004. Check it out if you have any interest in this sort of thing. It's well worth a look.
By the way, I'm not being paid anything to advertise this; I just really like the concept and what I've read from the dictionary.