if you did a paternity test for most current rock & roll you'd find Bo Diddley's musical DNA there.
I love this! Not only is it clever, it is soooo true. Thanks
Being a raider fan, I remember that commercial well - also the cameo of Sonny "Bono - what?" 
Doc, we just keep coming up with connections. I was a rabid Charger fan in high school, but spent so much of the next 10 years overseas that I kind of lost track and interest. In '74 we moved into Fort Ord and it was in the early days of the old Raider dynasty and I got hooked. The Chief almost disowned me. But it soon became like the Army-Navy game...a semi-friendly rivalry. Until I put a Raider bumper sticker on his car on my last day of leave and he didn't discover it until some local fans blew their horns at him. Fortunately, I spent the next couple of years overseas, again, and he had cooled a bit before I saw him again.
I didn't see the Sonny Bono one...like I said...a lot of Americana passed me by during 3 decades...I saw the ones that were on when I wasn't overseas or deployed elsewhere or on the road or in the woods. But for clever, the Bo commercials rank very high in my judgement.
