This is bloody ridiculous and an awful example of conspicuous consumption. And I always thought Evian was over-rated and overpriced...
An interesting fact: the average bottle of water makes 4 truck trips before it hits the supermarket shelves.
I don't know how good the tap water is in the States, but in Australia, the increase in drinking bottled water has led to an increase in children of tooth decay and gum disease as tap water here has Fluoride in it.