I find it funny when celebrities use rehab as a way for good public relations. Miss America went to rehab and I bet her drinking wasn't as bad as they made it out to be. But if you say you're going to rehab then you're forgiven.
There's even rehab for saying the wrong thing. Isaiah Washington went to rehab for calling a co-worker a homophobic slur. I surprised Michael Richards didn't take an extended leave to rehab to try to smoothe things over.
After 3 weeks of rehab Rev. Ted Haggard was cure of his 'homosexual tendencies' and is now 'completely heterosexual'. See Donna, rehab is more than a trend.

I wonder who makes more money in California, plastic surgeons or owners of rehab facilities.